Common Mistakes When Approaching Galleries

When seeking gallery representation, you are well advised to avoid the following common mistakes:

* Mistake #1: Presenting an inconsistent body of work.

* Mistake #2: Producing insufficient work to sustain gallery sales.

* Mistake #3: Delivering a portfolio in a format inconvenient for gallery review.

* Mistake #4: Lacking confidence and consistency in pricing.

* Mistake #5: Approaching the wrong galleries.

* Mistake #6: Submitting art through the wrong channels.


Always research a gallery before attempting to seek representation. Galleries usually specialize in one type of art and are always up front with their submission guidelines.

Pete Hellmann Photography